Discussion on Whole Process Marketing Strategies System of Real Estate
PAN Yong qiang,WU Li ping,REN Hong
DOI:10.11835/j.issn.1674-4764.2001.02.012
Received ,Revised May 26, 2000, Accepted , Available online July 01, 2015
Volume ,2001,Pages 56-60
- Abstract
In China, the spare commercial housing area is continuously increasing at present. But most people don't satisfy their present living conditions, they want to enlarge the housing areas and to ameliorate their living environment. So there has a contradiction between the people's living level and their requirement. In this paper the whole process marketing strategy system of real estate was put forward to solve the problem. That is, a series of marketing strategies such as pricing strategy, promotion strategy etc were suggested.