Creating a Brand of Project Management Enterprise
XIANG Peng-cheng,REN Hong
DOI:10.11835/j.issn.1674-4764.2005.01.024
Received ,Revised , Accepted , Available online July 01, 2015
Volume ,2005,Pages 111-113117
- Abstract
With the mixing of internal and international markets, many excellent foreign project management companies will invest in China. Facing the increasingly drastic competition of project management market, China's project management enterprise must catch the opportunity, accepting the challenge and creating a brand. In this paper, the present situation and problems of creating a brand of project management enterprise in China are analyzed. It brings forward the ways of creating management enterprise brand through intensifying consciousness of brand, building up a conception of brand capital, strengthening the construction of enterprise, improving consciousness of service, managing strictly and canonically, enhancing the service and improving staff training, setting up advanced management strategy and enhancing competition of enterprise.